Peter Vdovin
Lead Product Designer

TODO: two or three sentences on what Sema does and what I did there.

Cognigy is an AI agent platform for enterprise contact centers, trusted by brands like Bosch, Mercedes-Benz and Lufthansa. I was the first product designer in a 200+ person company: I built the design team and its processes, rebuilt the design system, and delivered the AI Agents creation hub, collaborative flow editing, the support-agent workspace and Copilot.

Monite is a Berlin FinTech whose API lets neobanks and vertical SaaS embed invoicing, payables and payments in weeks instead of years. I joined as the first designer and 7th employee, designed most of the core products — 15+ projects from accounting to payments — and grew the design team from 1 to 6. I designed the production SaaS platform, then helped the company pivot to API-first.

ManyChat is a chat-marketing platform that helps businesses automate conversations with their customers. I joined as one of the first three designers and the 15th hire, and left when the company had 200+ people. I designed the Dev Program and App Store, the Facebook Ads integration and the message-tagging system that kept clients compliant with Facebook's anti-spam rules, and helped build the design community.

Xsolla is a payments platform for the games industry that has processed $10B+. As one of six designers I redesigned PayStation, the flagship checkout for in-game purchases, across web, mobile and tablet (+4.3% conversion). I then designed two new products: Xsolla Academy, a coaching marketplace for gamers, and Tomatoshark, a music-licensing marketplace.

ASD Tech is a VC-backed cloud platform with 1M+ users through partners like Vodafone and LG. As the sole product designer in a 70+ person company, I designed the core IaaS console for managing virtual machines, storage, networks and billing, and led a full company rebrand — 100+ assets in two weeks.

RBK Money is an e-wallet and payment gateway with 20K+ stores and 2.5M+ users. As the sole product designer in a 100+ person company, I redesigned every major product — the wallet, the native apps and the payment gateway — built the brand from scratch and supported launches with 700+ marketing assets.

A full-cycle digital agency for small and medium businesses that I co-founded. We made websites and brands for our clients; my focus was web design, branding and leading the team.

Project-B is a German pre-seed startup simplifying payroll. It automates document matching, employee status checks, data exchange and time-off calculations, so business owners, HR teams and payroll specialists spend less time on admin. I helped design its core products: document management, advanced filtering and time-off management.