About me

I'm a lead product designer based in Berlin. I've spent 18+ years designing B2B and B2C products, most recently as the first designer at startups in FinTech and conversational AI, where I worked directly with founders and covered everything from research to documentation.

My expertise

  • FinTech

    • Payments & checkout
    • Approval policies
    • Accounts Payable
    • Accounts Receivable
    • Accounting
    • Invoicing & e-invoicing
    • KYC/KYB onboarding
    • Digital wallets

  • Conversational AI

    • AI agents
    • Conversation flow editors
    • AI copilots
    • Contact-center tools

  • Chat marketing

    • Marketing automation
    • Ads integration
    • Developer platform & API
    • Messaging policy compliance

  • Gaming & eCommerce

    • Game monetization
    • Marketplaces

  • Cloud & infrastructure

    • Infrastructure consoles
    • Billing & subscriptions

  • HR & payroll

    • Document management
    • Time off

My principles

  1. Start from the workflow, not the screen

    Before drawing UI I map who touches a document, in what order and why — approval policies began as a 26-platform review, not a mockup.

  2. Simple by default, powerful on demand

    Most people need the main path; advanced options should be there for the few who look for them.

  3. Ship the smallest useful version

    An MVP that works with what already exists teaches more than a perfect plan — even an App Store built on Tilda.

  4. Listen to the loudest complaints

    Angry community posts are research you didn't have to recruit for; the Flow Checker redesign started there.

  5. Design inside the constraints

    Business, legal and technical limits shape the solution, so I bring them into the room early.

  6. Write it down

    Guides and specs keep a team building the same thing, especially when the logic is harder than the UI.

  7. Leave the system better than you found it

    Every project is a chance to clean up the design system, the components and the handoff.

My current interests

  • Agentic AI interfaces

    How people configure, supervise and come to trust AI agents.

  • Conversation design tools

    Flow editors that scale from a quick demo to an enterprise contact center.

  • Embedded finance

    Finance tools that live inside other products and still feel native there.

  • API-first products

    Designing for developers and for the partners who build on top of them.

  • Design systems as products

    Treating components, tokens and docs as something with its own users and roadmap.

  • Growing design teams

    Hiring, job grades, mentoring and teaching design to non-designers.

  • Research on a budget

    Getting real answers from interviews, community threads and quick tests without a research team.

My experience

Download CV

  • TODO: two or three sentences on what Sema does and what I did there.

  • Cognigy is an AI agent platform for enterprise contact centers, trusted by brands like Bosch, Mercedes-Benz and Lufthansa. I was the first product designer in a 200+ person company: I built the design team and its processes, rebuilt the design system, and delivered the AI Agents creation hub, collaborative flow editing, the support-agent workspace and Copilot.

  • Monite is a Berlin FinTech whose API lets neobanks and vertical SaaS embed invoicing, payables and payments in weeks instead of years. I joined as the first designer and 7th employee, designed most of the core products — 15+ projects from accounting to payments — and grew the design team from 1 to 6. I designed the production SaaS platform, then helped the company pivot to API-first.

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  • ManyChat is a chat-marketing platform that helps businesses automate conversations with their customers. I joined as one of the first three designers and the 15th hire, and left when the company had 200+ people. I designed the Dev Program and App Store, the Facebook Ads integration and the message-tagging system that kept clients compliant with Facebook's anti-spam rules, and helped build the design community.

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  • Xsolla is a payments platform for the games industry that has processed $10B+. As one of six designers I redesigned PayStation, the flagship checkout for in-game purchases, across web, mobile and tablet (+4.3% conversion). I then designed two new products: Xsolla Academy, a coaching marketplace for gamers, and Tomatoshark, a music-licensing marketplace.

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  • ASD Tech is a VC-backed cloud platform with 1M+ users through partners like Vodafone and LG. As the sole product designer in a 70+ person company, I designed the core IaaS console for managing virtual machines, storage, networks and billing, and led a full company rebrand — 100+ assets in two weeks.

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  • RBK Money is an e-wallet and payment gateway with 20K+ stores and 2.5M+ users. As the sole product designer in a 100+ person company, I redesigned every major product — the wallet, the native apps and the payment gateway — built the brand from scratch and supported launches with 700+ marketing assets.

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  • A full-cycle digital agency for small and medium businesses that I co-founded. We made websites and brands for our clients; my focus was web design, branding and leading the team.

  • Project-B is a German pre-seed startup simplifying payroll. It automates document matching, employee status checks, data exchange and time-off calculations, so business owners, HR teams and payroll specialists spend less time on admin. I helped design its core products: document management, advanced filtering and time-off management.

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Contacts

Email:
vdovinpe@gmail.com
LinkedIn:
linkedin.com/in/vdovinp
Telegram:
t.me/PeterVdovin
Calendly:
30-min call
Location:
Berlin, Germany
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